7 Reasons Why Promotional Products Work

Fatina Malik • November 4, 2022

Promotional products have been, and continue to be, one of the most popular and cost-effective branding vehicles available to businesses. However, despite the potential growth which brands can benefit from, some business owners still don’t see the value of investing in promotional merchandise for their companies.

Companies often spend thousands of dollars on advertising their products, but they don’t always receive the desired results. In contrast, promotional products are affordable and generate positive word of mouth.

Below are 7 reasons why promotional products work.

Continuous exposure for your brand

A business card or brochure will most likely end up in someone's drawer or worse—their trash can. A promotional item on the other hand, is less likely to face that unfortunate fate. If this is something that's practical and easy to use, like a branded pen or keychain, it will be a part of your clients’ everyday lives. This creates more exposure for your brand, because they will always be using something with your logo and contact information on it.

Also, let's be real: people love free things, especially if it's useful to them. This is why promotional products work—they're a form of advertisement that is well-received!

Promotes Loyalty

Bringing in new clients is an absolute must but nurturing existing client relationships can sometimes take precedence. Give your customers/clients a “thank you” present once in a while, to let them know you appreciate their business. People love to receive free things and your customers will appreciate your kind gesture. LGP Hub's popular picks for promotional gifts include things like: bags, mugs and apparel, so you can start building your next customer appreciation swag bag.

On the other hand, if you have close relationships with your clients, we recommend more unique, personalized gift options. For instance, this 12-piece cheese set is an excellent option if your client is a fan of charcuterie or perhaps, they'd appreciate this wine set complete with two champagne flutes if they're a connoisseur. You can upload your logo and create a virtual sample.

Remember that one loyal customer can be just as valuable as 10 new customers, so you should start thinking about gifts for customer appreciation.

Promotional Products are Inexpensive

Promotional items are known as the more “budget-friendly” option when marketing your brand. They are mass-produced, which is why the original purchase price will not leave your company's bank account empty. Brand.com says that “Promotional products are cost-effective, offering an enviably low cost per impression”, which is in comparison to other costly forms of marketing, like online ads, television commercials or billboards.

A few cost-effective, yet popular promotional options include stress balls, drinkware, novelty pens or laptop accessories—all of which are available on LGP Promo.

They create a lasting impression as opposed to other forms of marketing

Promotional products leave a good, lasting impression on your audience in comparison to other types of advertisements. Think about it—a 30-second YouTube ad that you're dying to skip or a billboard you got a quick glance at while driving just aren't as memorable.

According to research carried out by DesignHill, 89% of customers can recall the advertiser even two years after receiving a promotional product. This is because people will most likely keep a useful item like a mug instead of a business card that they'll probably discard.

They may attract new clients

A primary goal of marketing is to draw attention to your product or service, which is something that promotional products are good for. These are items which may always be in the receiver's possession and they're sometimes passed along to others. PROmotion Marketing LLC stated that 63% of consumers pass along a promotional product they don’t want anymore which means that your brand will reach people you didn't even advertise to in the first place. This will inevitably bring more reach to your brand.

They make great business cards

Even though I've been throwing shade on business cards throughout this article, I'm not saying you should replace them with promo merch. People will still ask you for your business card and you can't exactly respond by saying “here's a keychain instead”.

However, this still doesn't change the fact that promotional items do a better job. For example: This Tile Mate Tracker from LGP Hub is sure to leave a more lasting impression than a business card, because it will allow your customers to remember your business (along with their keys and other belongings as well).

You can give a live demo of your product

There's no better way to show off your product than to have people try it out and see for themselves (especially if it's free). You can simply share a demonstration on YouTube, but technology is so advanced nowadays, so it's easy to edit and exaggerate things to make them seem better than they truly are. As a result, people are skeptical of the things they see online or on television. With a promotional product, your customers can have something tangible, that they can use. Try to get involved in events where you can demonstrate your product.

As you can see, your business can really benefit from the use of promotional products. There are a few challenges you'll face when marketing your brand such as cost or exposure, which is why you should start thinking of ways to implement this in your strategy. LGP Hub has a wide selection of promotional products to choose from. Visit our website and start building your swag bag!

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As health and wellness become increasingly important in today's modern world, businesses are now offering useful healthcare promotional items to their customers. These freebies show your customers and clients that you care for their wellbeing, which will give your business a positive image.

Timeline for Planning for a Trade Show

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The thought of doing a trade show is exciting because they are an excellent way for you to engage with your target market, collect leads and establish your brand within a particular niche. You will have the opportunity to talk to people who are most likely interested in your products and services, so you'll really want to plan and maximize the potential here. Gearing up for a relevant trade show requires a lot more than just bringing a sales rep and plenty of business cards. The trade show planning timeline that I’m going to share with you can serve as a checklist to help you effectively plan your trade show exhibit.

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By Fatina Malik • May 12, 2023

With the advent of Covid-19, virtual events have become increasingly popular. They allow companies to connect with their customers in new ways and they're a cost-effective solution to host events like conferences and workshops. Virtual events are growing in popularity because they offer several advantages over face-to-face meetings. For example, they save time and money, reduce travel costs, and enable employees to attend from anywhere. It's a little more challenging to distribute swag bags for a virtual event, but I assure you it's not impossible.

Reasons Why Pens are still the Best Promotional Items

By Fatina Malik • April 28, 2023

Many of us can agree that pens are a favorite when it comes to choosing your promotional items. Some of LGP Promo's clients consider them a must - have for their swag bags because they are one of the most cost - effective, simple and useful options. People can’t seem to have enough of pens despite technological advancements like keyboards and phones. Below is a list of re asons why you should consider pens for your next swag package:

5 Unique Branded Merchandise Ideas to Take Your Event to the Next Level

By Fatina Malik • April 12, 2023

As an event planner, your priority is to keep the attendees engaged throughout the event. One great way to achieve this is by distributing branded merchandise among the participants. But how do you make sure that the merchandise you giveaway is unique and entices the attendees? Don’t worry, we’ve got you covered! In this blog, we will talk about 5 unique branded merchandise ideas that will take your event to the next level. Reusable Straws : Sustainable products and eco-friendly alternatives are all the rage nowadays. Your guests will appreciate receiving a reusable straw with your event’s logo on it. Not only will you help reduce single-use plastic waste, but also, by imprinting your logo on the straw, you will help spread the word about your brand. This is a win-win! Selfie Sticks : In today’s selfie-obsessed world, selfie sticks have become quite common. But how about gifting a branded selfie stick with a remote? Participants can use this tool to take selfies or group pictures with ease. The remote function ensures that everyone is in the frame, and the branding on the selfie stick will make sure your logo is visible in every snap. Wireless Charging Pads : With so many people using smartphones, charging ports are always crowded. A wireless charging pad with your event’s branding will come in handy and be loved by all. Participants can just place their phones on the charging pad, and voila, their phones will start to charge without any fuss, and you will bask in the appreciation you will receive. Sleep Masks : If your event involves overnight stays, branded sleep masks can make a thoughtful gift. Not only will they help participants catch some shut-eye, but they will also act as a reminder of the event once they’re back home. Your branding on the sleep mask will ensure that they remember the experience and maybe even refer others to attend the next event. Waterproof Bluetooth Speakers : Who doesn’t like listening to music while taking a shower? Waterproof Bluetooth speakers are practical and are popular amongst people who love to sing in the shower. Gifting Bluetooth speakers with your branding at an event will leave a lasting impression on the attendees. Every time they use it, your brand will be in their minds, and thus, acts as a great marketing strategy. There you have it, five unique branded merchandise ideas that can make your event stand out. Just keep in mind that it's essential not to overdo it with the branding. Make sure the merchandise is functional and is loved by the attendees, and the branding should complement it, not overpower it. If you do it right, attendees will leave the event happy and with a positive image of your brand in their minds. Go ahead and take your event to the next level! For your upcoming events, we'd love to help you come up with ideas for your next swag line up. Feel free to browse LGP Hub for some ideas or book a FREE swag consultation with us.

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By Fatina Malik • March 2, 2023

For a long time, promotional products have been known to successfully promote brand recognition compared to other forms of advertising because these are items that people will use daily. In addition to this, promotional products are very useful for increasing brand recall, which is the customer's ability to instantly think of a company's name when asked about anything related. Some findings from a study conducted by the PPAI states that more than half of consumers (six out of ten) keep promotional items for up to two years. The same study also showed that two years after receiving a promotional item, 88% of customers can still recall the company name. You want your brand to stay relevant—at the forefront of your customers’ thoughts in today’s oversaturated market. Therefore, if you're looking to boost your brand's recognition and recall, you should consider using promotional products in your next marketing campaign.

Appealing to All 5 Senses With Promotional Products

By Fatina Malik • February 16, 2023

Promotional products are one of the most unique ways to advertise a product or service. Aside from their cost-effectiveness, another major perk to using them in your marketing strategy is the fact that they appeal to all five senses. We could argue that tv commercials and internet ads already engage two of our senses (sight and sound) but at the end of the day, you can't touch or smell them. Below are promotional products that engage all five senses:

Popular Logo Placements

By Fatina Malik • February 11, 2023

It’s no secret that promotional products can really help your brand extend its reach. However, it’s not enough to simply choose some products and slap your logo on them. There’s a method for logo placement on different products. Size and quality will come into play here, so you’ll need to make sure your logo looks presentable on each product it's printed on. You could have a great logo, but if it looks distorted or cut off, your brand will look unprofessional or tacky. People tend to form impressions abou t brands within a short span of time — within seconds, so you’ll need to make your first impression a good one. Below are some popular logo placements for different promotional items:

The Most Popular Promotional Products

By Fatina Malik • January 28, 2023

Promotional items have always been one of the best marketing techniques for businesses to implement. When you send corporate gifts to your clients and customers, it leaves a good impression on them and portrays your business in a positive light. If you're thinking of adding promo gifts to your campaign strategy, check out some of the most sought-after promotional items below:

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By Fatina Malik • January 14, 2023

Experiential marketing is a type of marketing strategy that is geared toward creating memorable and impactful experiences with one's audience. This particular method is an effective way to raise awareness about your brand, as it involves engaging consumers in live experiences like events. A study conducted by the Event Marketing Institute stated that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted. Therefore, you might want to start looking into some experiential marketing strategies as your business grows. In this article, we're going to discuss ways you can combine promotional products with experiential marketing so you can extend your reach to your audience.